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GOOGLE ADSENSE: DEFINITION, HOW TO MAKE AND HOW IT WORKS | Part 1

  

GOOGLE ADSENSE: DEFINITION, HOW TO MAKE AND HOW IT WORKS | Part 1

At present, due to technological advances, the opportunity for people to be able to pocket money is wider and more promising than before. Because there are more and more opportunities to earn additional income since the existence of the internet. In fact, not a few people who have large incomes and are very tempting if they do it consistently and seriously. One common and easy way to earn fresh money is to take advantage of Google AdSense.


Zonenubia ( Adsense) - This advertising service made by Google is very popular with online content creators or website owners to get ad columns and generate continuous income. For a content creator, Google Adsense can be a source of income. For this reason, Google Adsense has begun to be used by many people to help increase advertisements so that they get rupiah coffers, through various things such as how to create a blog or website. 


Actually how it works is not difficult. But for people who just want to try it, sometimes it's still confusing where to start when they want to use it. For those of you who want to use this advertising service to earn coffers of money and want to find out more complete information about Google Adsense, let's take a look at this article!



What is Google Adsense? 


Google AdSense is an advertising program from Google that allows you to earn income from advertising through a YouTube, website or blog. Google Adsense uses an advertising program that is CPC or Cost Per Click based, so that its users will get income based on the ads installed on its platform. Google AdSense displays advertisements on sites in various forms, for example text, visual or images, videos. 


So on, this ad will be displayed according to the interests of Youtube/Blog visitors. These ads are created and paid for by advertisers who will promote their products according to the price given for displaying the ad. 


The difference between Google Ads and Google Adsense


For those of you who are involved in the advertising world, you must be familiar with Google's terms, namely Google Ads and Google Adsense. Previously Google Ads was known as Google Adwords. Google Ads has a different function from Google Adsense. This depends on the goal you want to achieve. Here are the differences between the two:


Google Ads and Google Adsense


1. Used by Advertiser 

2. Allows advertising on the Google search network. The purpose of use is to direct targeted audience traffic to visit the intended page. The hope is that some of the traffic can be converted into sales. So visitors not only visit but also buy or certain activities. 

3. Google Ads existed longer before AdSense. Google AdWords or now called Google Ads in 2000. 

4. Setting up a Google Ads account is not difficult and tends to be easy.


1. Used by Publisher

2. Publishers or publishers to monetize websites or blogs so they can get money from relevant Google Ads ads that are displayed in the content.

3. Google AdSense started in 2003

The method:


a. Create a Google account


b. Sign in to the Google Ads page with your Google account email and password


c. Set the timezone and currency used  4. Needs more steps. There are things that must be sent, such as:


a. Website address


b. Website language


c. Account type (individual or business)


d. Name


e. Address


f. Phone number


g. Not only that, you are also asked to agree to AdSense policies. 


h. After you send the required information, register it to i. AdSense with a Google account you have. AdSense will notify you when a registration application is under review. Then you will receive an email reply 1-2 days. If the application for registration is rejected once, it is unlikely to be accepted again. 


5. Lots of flexibility when it comes to text ads. Ads with Google Ads on the GDN network have many choices of ad formats compared to using the Google Search network (Search Ads). Options such as templates, fonts and logos.


5. If you as a publisher use AdSense, you cannot change the text in the ads that appear on the site. But you can control the types of ad formats that appear on the website. For example, ads in the form of text, video, and links


6. Google Ads has only one ad served at a time on Google, the Google Search Network and the Google Display Network.


6. Google AdSense can only place ad content and three link ads      


7. When advertising using the Google Display Network, you choose a cost per click or per impression (cost per view) so that Google Ads is flexible.


7. If you are a Google AdSense publisher and choose ads with GDN, then you cannot determine the type of advertising costs that appear on the website.


8. With Google Ads, an overview of the costs incurred in determining relevant keywords and providing each keyword offered


8. You will get what you work for. You can target more revenue by building a website aimed at the industry. Thus, the more sites that are managed, the more income you will receive.


3 Advantages of Google AdSense


For those of you who are interested in Google AdSense, there are 3 advantages to be gained such as presenting the right ads, being in control of the ads and only the highest paying ads being displayed. Here are the details of these advantages:


1. Presenting the Right Ads


So, Google AdSense will display ads that match the interests of site visitors. For example, a visitor is a gamer, so the ads displayed are ads about games. Google AdSense will also review it to ensure that the ad is of high quality and relevant to the content displayed. Of course that will affect the money you will pocket.


2. Advertising Control Holder


You are an ad controller, what can be displayed on your site/blog/YouTube. Because it is giving advertising space. Block ads that are not liked and adjusted to where the ad will be displayed. Not only that, you can also choose the type of ad that suits your page. 


3. Only the Highest Paying Ads Are Displayed


Google AdSense will ensure you get high revenue on site pages. So only high paying ads will be shown. Therefore, take advantage of the largest network of online advertisers bidding on your advertising space. Maximize the results you can get from advertising.


7 Ways to Make a Website for Google AdSense


To create a Google AdSense website is not difficult, you can use the help of a CMS such as Joomla, WordPress or Blogspot. In fact, you only need one day to create an Adsense blog. Here are the steps to create an adsense website:


1. Buy Domain & Hosting


If you use WordPress, then you have to buy a domain and hosting. Usually buying a student package already gets a free domain. Don't forget to save the login username and password to the member area page on the hosting you are using. So as not to forget when you want to access the database there.


2. Install Web


Then you install the web via cPanel. But there are also places that give access to a cPanel hosting account, if you buy a domain and hosting. For web or blog installation, how to:


Login to cPanel using a hosting account


Select softaculous


Click WordPress


You will be taken to the installation page


Select the web URL used, it is recommended to use the URL link format http:// or http:// without www


Clear the installation database


Create a username and password to login to the AdSense web


Choose the default theme 


Enter the installation email


Click the install menu


The installation process is complete


3. Install High CTR Themes


After the website is ready, you can log in to the dashboard of the AdSense web area. Type https://webkamu.com/wp-admin . Next, write down the username and password that was created earlier. When you are on the web page, you can change the web theme. Here's how to replace it:


Click the menu "view" or appearance


Select and click a theme/template


Click on the new add menu on the top left


Click upload theme


Choose the theme you have


Click uploads


After the theme has been successfully uploaded, activate the theme. You can configure and adjust the appearance.


4. Add the Required Plugins


The other stage is adding plugins. The goal is to optimize the web so that it is more optimal. Recommended plugins for the Google AdSense web are Rank Math Pro, Internal link manager (only for news websites), CDN (as needed), Wp-Rocket to help optimize speed, and the Easy Table of Contents Plugin. You can install these plugins as needed.


5. Create Complete Web Pages


Google AdSense is keen to see whether the page is worthy of being their partner or not. In order for your website to be accepted by Google AdSense, the website should be made complete. At a minimum there is a homepage, contact, about, disclaimer, privacy, menu and category. Regardless of the number of pages, make sure none of them are blank and have already been filled with content.


6. Article Posting


If the page is ready, you can write or post articles on the website earlier. The Google AdSense website depends on the amount of content available on the page. To write a blog, here's how:


Login to the site's wp-admin


Click the post menu


Select the add new menu


Enter the title and write the article posted on the blog page


Submit article links to Google Search Console (GSC)


7. Register Web To Google AdSense


When you've finished writing a lot of articles. The next step is to register your blog with Google AdSense. If the blog is accepted, you only need to keep optimizing and updating the blog so that you get more money.


5 Ways to Make Google AdSense Youtube


If you are a YouTuber, Google AdSense is very important. Especially if your goal as a YouTuber is to earn money. In fact, not a few people want to work on YouTube in order to get promising money. Below is how to register for Google AdSense for YouTube:


1. Open the Google Chrome Application


The first step is to open a browser on the smartphone. To facilitate the registration process, you can use Google Chrome. After entering on the browser homepage, change the appearance to the desktop version, so that registration is easier and clearer.


2. Visit the YouTube Site


Go to the YouTube site at www.youtube.com. Then log in using the YouTube account that will be monetized.


3. Open YouTube Studio


When you are logged in, you can enter the YouTube Studio menu. You do this by clicking the YouTube logo at the top right. Select "Youtube Studio". On that page, there is various information about YouTube that is owned, such as viewing a list of comments, demographic views, account reach and info about monetization.


4. Select the Monetization Menu


Next is that you select the monetization menu in the upper left corner of the channel. If so, you can see info on whether the channel can be monetized or not. If you meet the requirements, you can proceed to the next stage. But if the conditions have not been met, then complete the conditions that apply first. Usually info about channel eligibility that can be monetized will be sent via email. 


5. Fill Data


The 5th stage is that you fill in the data correctly and completely. Later the form will be sent and checked by YouTube. This process usually takes a long time. How do you know if your monetization request is approved? Namely by looking at the list of videos that you have uploaded. 


If in the video list there is a green dollar icon, then the Adsense application is approved. That way, you can set ads that will appear on video content that has been uploaded. To get a lot of money, you have to be consistent and regularly upload videos on the channel.


4 Terms of Google Adsense Youtube


What are the YouTube monetization requirements? Of course most people who upload videos on YouTube want their videos to be a field to make money. But apparently not all accounts can be monetized. For more details, here are the conditions:


1. Verify


For the verification process, you need an active mobile number which will later be used to receive the verification code. Here are the steps for verification:


Go to the uploads page. At the bottom of the page you will find an option to increase the duration of the video to be uploaded. then click "increase your limit"


Choose a verification method. There are 2 choices of methods to choose from, namely using a voice message or text message containing a verification code


Validation. After you get the verification code, enter the code into the form provided. Then click "submit". 


If the process is successful, the text "Partner Verified" will appear on the profile. After verification is complete, you can upload videos longer than 15 minutes. 


2. 4000 Watch Hours


Next you should have 4000 watch hours. The total airtime is calculated for the last 12 months. So in 1 year, there are at least 4000 broadcast hours presented in your account. This is what makes you have to verify and upload as many videos as possible. The more videos and the longer the duration, the faster the possibility of fulfilling these requirements. 

3. 1000 Subscribers


The next requirement is to have 1000 subscribers. Actually, that number is only zero point a percentage of the total YouTube users, with a total of 1.8 billion users. So don't be discouraged, because it is very possible for you to get 1000 subscribers easily and quickly.

So that subscribers feel at home in your account, present quality and interesting videos. Of course originality is prioritized. Good content is content that is not pirated/not plagiarized. Several things are considered in order to create good content, such as giving the best in the first 15 seconds, providing content that invites viewers to open other videos, providing accurate data and using language that is easy to understand.




4. Avoid Spam Comments


Spam comments can hinder the YouTube AdSense registration process. Even though you may have met all the other requirements. When registering for YouTube AdSense there will be a verification and assessment process carried out by the YouTube team. This process is quite long, usually up to several days until an announcement appears whether your account is eligible or not. 

How to Create a Google AdSense Account

Are you interested in creating a Google AdSense account? Don't be confused anymore. To create a Google Adsense account is not difficult, you only need to set up an active email and website. The following are the steps that can be followed: 

Open the browser https://www.google.com/adsense/start.


Click Get Started 


Sign in to your Google Account


A new page will appear. Enter the URL of the site where you want ads to appear


Choose whether you want Adsense to send you customized help and performance suggestions.


Select your country or payment region. 


Review and agree to the AdSense Terms and Conditions.


Click Get started with AdSense.


Finished. 


How Much Income from Google AdSense? 

The large number of people who are looking for money from Google AdSense, makes you curious, is the income large? Even though blogger income from Google AdSense per month is relative. Estimated around IDR 1-5 million per month. Depending on the traffic or the number of visitors to the blog. 

But there are also those who say that the income is actually not only from AdSense, but also from sponsored posts or content placement, blog competitions, social media and buzzers. The estimated income of Indonesian bloggers from Google AdSense is:

1000 visitors = 1 dollar

100,000 visitors/month = IDR 1 million per month

1000,000 visitors/month = IDR 5-10 million per month

So the more visitors, the more income. But it can also be a few visitors, but the number of ad clicks is large, so the income is also large. The AdSense commission system is not just clicks, but also views.


How to see income on Google Adsense

To see your final income, you can look in your AdSense account. Finalized earnings for the previous month will be added to your AdSense account balance around the 7th to 12th of each month. How to view earnings on AdSense:


Sign in to your AdSense account

In the Google AdSense menu, click the "Reports" menu

In the menu above, the amount of your income will appear as well as the most active and profitable content. Will be displayed according to the time period filter until the selected currency.

There is also a filter that is used to find out the income you want. You can set the earning period, a week or even a month. In addition, there is also the selection of the desired time. To see the amount of income, choose IDR currency.



5 Adsense Tips on Blogs Accepted by Google

There are still many people who fail to get money from Google AdSense. So that you can get a promising additional income, here are some tips that can be followed, namely:




1. Content Quality


Content is the main spearhead of the quality of your blog, because it is the component that visitors will enjoy. It is from there that they will get solutions to the problems they are facing and get sources of information/topics they are looking for. The following are the criteria for quality content:


Long enough. There are at least 500 words, although it is relatively especially for blogs whose content is news


Original. Articles are not the result of copy paste from other sources. 


Equipped with other elements such as images, videos, valid and relevant references, infographics and more

up to date. Update the post according to the current situation.

It is recommended that there are more than 25 articles, even if Google does not set that limit.


2. Design

Design selection will affect the speed and navigation. You can use a modern but not overdone design and still be accessible quickly and have a good navigation component. Because not a few people do not pay attention to speed and navigation rules, only concerned with design.


3. Speed

There are many things that determine the speed of a blog such as servers and settings on the blog, starting from the use of images, themes, scripts, headers, javascript and others. The faster the performance of the blog, the greater the chance of being accepted. So make sure access to your blog fast.


4. Navigation

Navigation is a very important component assessed by Google to see the feasibility of a blog. It's not uncommon for Google to reject users because of bad navigation. Here are the conditions for good navigation:

Easy to find: WordPress has a special panel for creating menus. So create a menu that makes it easy for users to find what they're looking for. Also make sure the size and color are appropriate and fit.


Valid: The menu is not only used as a "requirement" but also valid and does not include links from web spam


Complete: There are mandatory menus such as about us, privacy, policy, TOS, contact us and content categories.


5. Optimize Visitor Traffic


Website visitor traffic is one of the good and bad benchmarks of a blog. Even though Google doesn't target the ideal amount of traffic, but in the field you should be able to get at least 100 per day before the blog is registered.


3 How Google AdSense Works


To understand more about Google AdSense, you can read about how it works. To find out how Google Adsense works, the following is an explanation: 

1. There is Advertising Space on the Site

In order for sites to get ads from the Google Adsense service, you must provide space to place these ads. Usually in the header, middle of the article, sidebar, or in the footer. To install it, you need to paste the ad code in the form of a script in the specified section. Later ads will automatically appear in that section according to the interests and internet browsing history of the visitor cycle.


2. Advertising with the most expensive costs is a priority

Because there are so many advertisers on the Google Adsense service, Google Adsense will usually launch ads that have the highest prices to be seen by the audience first.


3. Income Depends on the Number of Ads Opened and Bid Competition

Revenue from Google Adsense will only be given when the ad is clicked or opened by a visitor. If it is only viewed, then the site owner does not get income from these advertising services. The income earned from clicked ads also depends on the type of product and bid competition made by advertisers.



5 Terms on Google AdSense

If you want to use Google AdSense to increase income from the internet. There are terms that you should learn first so you don't get confused when using them. Here is the explanation:

1. Publishers 

Publishers are people or site owners who join and place Adsense ads on their sites. Besides that, there is the term Ad Units which is the Adsense ad itself.


2.Link Units

Same with ad units, but the format is similar to the menu found on the website, the difference lies in when the visitor clicks on the ad. On the unit link, the user will be directed to the search results page on the Google search engine.


3. Adsense for Content

Is an Adsense ad that is placed on a page. This ad will appear related to the contextual page. Ad units and link units are also included in Adsense for content. 


4. Alternate Ads

Namely the appearance of ads when the main ads that are contextual with content from the web have run out. Google allows installing alternate ads or alternative ads.


5. Channels 

Labels given to ad units, link units, adsense for search and referrals. 

One ad unit can have more than one label, and one label can be used for adsense combined based on channels. This of course will make it easier for publishers to analyze adsense.




How to increase adsense CTR

Are you looking for ways to increase your AdSense CPC? If you are looking to increase your blog's AdSense CTR. Then here's how: How to increase Adsense CTR, CTR is the number of ad clicks divided by the number of impressions, page views, or queries you receive. 

One of the problems that Adsense publishers often think about is the lack of CTR, aka the number of clicks on Adsense ads. Relax, we share tips on how to increase Adsense CTR.

Now in this post I will discuss about how to increase the CTR of AdSense ads. 

Increasing google adsense CTR is in line with increasing income on the blog. Here's how to increase google adsense ctr.

How to Increase Adsense CTR · 1. Responsive · 2. Reducing the Number of Ads · 3. Ad Size · 4. Niche and Quality Content. 


4 Tips to Increase Adsense CTR

1. Use a template / theme that supports High CTR · 2. Reduce Widgets / Sidebars · 3. Choose High CTR Ad Units · 4. Ad slot placement locations.

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